Freeman Estates began life in 1911 as agricultural machinery
. This quickly spread into real estate and general property
auctions too. We also ran very popular monthly Mart Auctions
right up until February 2005. So it's safe to say that we have a
of experience in the auction field.
And while we no longer run the Monthly Mart auctions, we certainly do
run real estate auctions for clients who want to sell their property this
to see any
property auctions we're currently running).
This part of our site exists to provide you with information about
the ins and outs of the auction process; the main differences between
auction sales and private treaty sales (ie the fixed price properties shown
in most of our property listings); and to give you tips about how to
successfully auction your property.
Auctions are likely to be a more effective way to sell your property if the
property is superior in quality
to others in the area ; if it's so
rare or unusual
that it's difficult to value accurately; or if the
property market is buoyant
(ie going through a boom period when prices
are rapidly escalating). Submitting your property for auction means that
prospective buyers will bid against one another at a date and time set by
Auctions are generally performed on the site of the property that's for sale.
The main advantages of auctions are that sales are usually completed quickly
and a firm price doesn't
need to be set. You certainly
need to set a reserve price
(ie the minimum you're willing to accept)
but not any ceiling. This open-ended situation provides an opportunity for
the ultimate sale price to exceed expectations.
Against this, it must also be said that auctions are generally a little more
expensive to conduct than private treaty sales because they're individually
marketed (explained further below). And many real estate purchasers
prefer private treaty sales simply because the price of a property
is clearly defined.
The choice about whether to sell by auction or not is entirely up to you.
But Freeman Estates will be happy to advise you if you're uncertain. It's
in our interests to help you sell your property as quickly as possible. So
we can provide you with expert advice about whether an auction or
a private treaty is the best path to follow to sell your particular property.
If you've decided to auction your property the first step
is to appoint
an agent. The agent will either carry out the auction personally (which Freeman
Estates certainly do!) or obtain an auctioneer to conduct the proceedings.
Questions you should ask any prospective agent include:
How long have you been a real-estate agent?
How familiar are you with the area where the property is located?
How many homes have you sold in the area over the past 12 months?
How did you arrive at the price you suggest we could sell our property
What marketing plan would you envisage using for the property?
Will you provide weekly sales progress reports?
Do you place importance on high ethical standards?
The law requires that a written contract has to be signed between the seller
and the auctioneer. This Agency Auction Agreement sets the reserve
price for your property, how much commission you'll pay, and usually gives
the agent exclusive rights to sell your property for a period after the auction
in the event that post auction negotiations or advertising are necessary.
The agent will be responsible for planning and arranging the marketing of
property including advertising. The extent of the marketing campaign
will depend on the amount you're prepared to spend. The agent will clearly
explain to you where and how your money will be spent. The
agent will also be responsible for arranging all inspections that
are performed prior to the auction. All of this work should help to ensure
that several genuine bidders attend the auction on the day.
It's also important that the contract for the property should be available
well in advance of your marketing campaign. So advise your solicitor of your
intention to sell your property at auction and have the contract ready to
Freeman Estates have conducted literally thousands of auctions since 1911.
So we know what tends to work well
and what doesn't
. Here are
our tips for ensuring your own auction is as successful as possible: